The Marketing Associate is responsible for assisting with the planning and implementation of our sales, marketing, and advertising activities. This position has the responsibility of assisting with the many facets of the sales and marketing efforts including (but not limited to) supporting sales goals, developing and extending various marketing programs, managing social media platforms and engaging one on one with our guests.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:
Manage Social Medial Platforms; including Facebook, Instagram, Twitter- The ideal candidate is familiar with Facebook Ads Manager. Conduct market research and identify new opportunities for growth, Gather and analyze consumer behavior data (e.g. discount code, zip code, demographic analysis etc.), Generate reports on marketing and sales metrics, Contribute to collaborative efforts and organize promotional events, Maintain and update impeccable records of marketing metrics and results of past campaigns, Prepare and deliver regular sales forecasting reports, Assist the Marketing & Sales team with other departmental events as needed, Manages daily administrative tasks, Monitor and report competitors’ marketing and sales activities, Performs other duties, as assigned
KNOWLEDGE, SKILLS AND ABILITIES:
Possession of a valid Driver’s License in good standing, Flexible schedule- must be able to work weekends, nights, and holidays, Ability to lift up to 20 lbs., Able to stand for prolonged periods of times at both indoor and outdoor events, Customer-service oriented, Ability to multi-task in a fast paced environment, Proficient in Microsoft Office products including Outlook, Word, and Excel
EDUCATION AND WORK EXPERIENCE:
BS degree in marketing or relevant field, 1 to 2 years of successful work experience as a marketing associate, marketing assistant, or similar position, Strong working knowledge of marketing and sales industry, including digital tools and techniques, Significant experience with social media platforms, Excellent computer skills, including Microsoft Office suite, web analytics, and Google AdWords, Exceptional communication
The above statements describe the general nature and level of work being performed by individuals assigned to this classification. This is not intended to be an exhaustive list of all responsibilities and duties required of personnel so classified.