Women's Business Network Presents: Lisa Ford
Lisa Ford, CSP, CPAE
Lisa Ford is a speaker with over 20 years of experience presenting to businesses, associations and government. She speaks throughout the United States and internationally on topics of customer service, leadership, team issues and change. Lisa is best known for her work in the areas of customer service. She is the author of the videotape series How to Give Exceptional Customer Service, the #1 selling business tapes in the U.S. for over 3 years. Her other videos and audiotapes include: Developing a Customer Retention Program, Building a Customer Driven Organization: The Manager’s Role and Personal Power. Her recent book is Exceptional Customer Service - Going Beyond Good Service to Exceed the Customer’s Expectations.
Why Customer Service is NOT enough...
Whether you are a corporate employee, a small business owner or a non-profit executive, you need to engage your customers and volunteers. In this presentation, Lisa Ford will explain why customer service alone will not lead to long term survival. Today’s organizations must focus on the customer experience and retention with renewed energy. The challenge is to get customers to love your products, services and people. Lisa relates statistics, strategies and stories so the audience leaves with ideas and the desire to win and keep customers.