ATDC Customer Discovery Program
Date and Time
Tuesday May 7, 2019
10:00 AM - 12:00 PM EDT
Tuesday, April 7th
10:00 AM - 12:00 PM
Location
Sandy Springs Innovation Center
1000 Abernathy Rd NE Suite L-10
Sandy Springs, GA 30328
Fees/Admission
Free to Attend
Limit of 16 Participants
Contact Information
Michael Robertson
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Description
ATDC, Georgia’s Premier Incubator based at Georgia Tech begins programming at Sandy Springs Innovation Center beginning in May 2019. The award winning ATDC programming is being offered in Sandy Springs for the first time. The initial program, Customer Discovery, is a workshop and lab program designed to aid businesses, whether startup entrepreneurs or Fortune 500 corporations, to define their value proposition by systematically interviewing customers.
Most concept-stage startups fail because they focus more on how to deliver a product than on the needs of people buying it. This course provides a concentrated overview of the Customer Development Process, Business Model Canvas and Minimal Viable Product. By understanding customers, startups reduce the risk of failure.
Most concept-stage startups fail because they focus more on how to deliver a product than on the needs of people buying it. This course provides a concentrated overview of the Customer Development Process, Business Model Canvas and Minimal Viable Product. By understanding customers, startups reduce the risk of failure.
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